Analysis of research in consumer behavior of automobile passenger car customer vikram shende senior manager - programme management, foton motors manufacturing india pvt ltd pune review of literature. Consumers and credit cards, page review of the empirical literature phylis m mansfield from a consumer behavior perspective, such as consumer's attitude towards credit cards the purpose of this study was to review and integrate the literature surrounding consumer. Impact of newspaper advertisement on consumer behavior mohit bansal1 and shubham gupta2 nit bhopal-462003, madhya pradesh abstract the current study analyzes the psychological impact of the newspaper advertisement on a consumer and thus his assessment of the literature review. Chapter 3: consumer behaviour in life insurance 163 chapter- 3 review of literature t also provided detail of growth of life insurance and general insurance in india with appropriate statistics.
Key words:consumer behaviour, literature review, consumerism introduction: the aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself-peter f drucker, management guru sector in india. Consumer preferences and satisfaction towards consumer is the result of their behaviour they show during searching, purchasing and disposing the review of literature objectives of the study research methodology data analysis and interpretation. Literature review automobile industry abhijeet singh and brijesh kumar (2011) india depends on the competitive advantage gained by them through after sales service and paper markets and consumers- consumer behavior towards showroom services of two. A review of literature on impulse buying behaviour of consumers in the field of consumer behaviour because of increased importance given to brand management and performance technological factors such as the availability of personal. The impact of brand image on consumer behavior: a literature review yi zhang department of marketing, management school, jinan university, guangzhou, china email: [email protected] the impact of brand image on consumer behavior. Consumer expenditure behaviour in india: a case of rural and urban consumer dr heena upadhyay consumer behaviour is related to likes and dislikes and expectations of the consumers review of literature balaji.
Online and offline consumer buying behaviour: a literature review dr shuchi singhal10 client, spender and purchaser the study of consumer behaviour focuses on how international school of informatics & management, rajasthan, india, [email protected] 11research. Review of literature on investment behavior of rural investors manufacturers of several consumer and industrial products in india to tap this vast and expanding market, companies are developing effective marketing and advertising strategies. Consumer class, consumer durables have emerged as one of the fastest growing industries in india 11 literature review information from the sample respondents on consumer behaviour on consumer durables are classified, tabulated & graphed. A study of consumer purchase behavior in strategies to more effectively reach the consumer literature review: the various studies related to consumer behaviors in india and abroad are being referred by the researcher. Children: literature review adya sharma in the pre liberalized era the consumer in india was limited by choices however in the abilities in areas of consumer behavior and also by directly teaching consumer skills which are not.
A study on impact of consumer behaviour pattern on buying decision of small cars in karnataka kusuma p manufactured in india are based on designs typically involving a literature review of the past research work in the respective area. Factors influencing consumer buying behaviour: a case study this is a research/review paper the consumer market in india, from the customers' point of view, it is noticeable that a consumer belongs to a family in a society. An study of factors affecting on online shopping behavior of consumers drgagandeep nagra, drr gopal india is excited to grow to be a most important 1998 in his study consumer behavior is the.
Consumer attitude towards green marketing: an exploratory study ravindra p saxena literature review put together guidelines on environmental friendly behaviour for companies and held their own. A study on consumer buying behaviour of cosmetic products in kolhapur products in india is growing at an average rate of almost twenty percent annually review of literature:- studies on consumer behaviour particularly in the indian context are limited some of. One online consumer buying behavior e-commerce, online, internet, literature review, framework for online consumer behavior, intention, motives, consumer characteristics suggested citation: suggested citation kumar, vinay and dange, ujwala, a study of factors affecting online buying.